Creating an effective Google Adwords campaign can be challenging for both beginners and experts, especially if you’re just beginning to use PPC advertising. While you can spend hours monitoring the market and seeing what your competitors are doing, you will only gain true knowledge about your market when you put out an ad and analyze the data you receive. Nevertheless, this strategy also makes it easy to make mistakes - and some that can be very costly.

Perry Marshall offers several effective tips, strategies and advice about creating Google ads that gets results in his book “The Definitive Guide to Google Adwords”, but many people still make some mistakes when they are conducting keyword research and making attempts to optimize their campaigns.

The whole point of an Ad words campaign is to connect you or your business with your target market, turn them to visitors or audience of your site and get them to accept the value you are offering. Below are five common mistakes you must avoid to get you started in raking in huge traffic from your target market:

1. Writing ad copy without keywords. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. Include at least 1 or 2 keywords or keyphrases in your ad copy to gain your customer’s attention and increase your clilckthrough rates.

2. Directing your ads’ traffic to your homepage. Don’t ever send your visitors to your homepage when they click your ads. In most cases, a homepage serves to guide visitors to the different contents of a site. Those who click on ads do so because they want to get more information referred to by the ad. However, visitors will often leave if they have to exert some effort in order to get what they want from a site. Give them what they’ve came for by directing them to a landing page listing your value proposition for them.

3. Relying on the ‘broad match’ function of the Google Adwords Keyword Selector Tool. Most beginners only use the ‘broad match’ function in searching for keywords in Adwords Keyword Selector Tool. This function is only useful for you to gain a feel of your niche or market. Keywords produced from phrase matches and exact matches will yield keywords that are more apt and targeted to your market.

4. Having keywords that do not perform. The terms you use to describe your product or service aren’t always the same terms that the market use online.  You will need to generate a list of relevant and similar keywords using the ’synonyms’ feature on the Google Ad Words Keyword Selector Tool to drill down on search results and optimize your campaign.

5. Stating your offer solely on the body of your ad. State your USP in the headline. Even though Google Adwords ads are only comprised of 3-4 lines, most people scan even these small pieces of copy and will only react when they resonate with something truly amazing or unique - your chance to grab their attention lies right in the headline.

There are many instances that websites do not get more traffic or appear on the top ranks of search engines in spite of the fact that they are keyword optimized. Many companies have landed in the top ranks of the most popular searches and this is partly due to the fact that they use the pay per click advertising method. Is using the marketing tool of pay per click advertising that effective?

The author of “Web Analytics”, Avinash Kaushik, says that pay per click methods still hold a lot of weight in the internet world. Pay per click (PPC) is an essential part of search engine marketing and in combinations with proper search engine optimization (SEO) methods will bring high click-through results and can become a very successful online campaign, the author stated.

Pay per click advertising can be particularly effective when you’re working with highly competitive keywords. Some companies are fortunate to work in micro-niches where there is very little competition for certain types of keywords. However, most companies work in well-established niches where there is much more competition for relevant, high-converting keywords.

The reason why this is important is because you don’t want to waste your marketing budget paying for website content that won’t help you earn top search engine rankings. If a particular keyword search generates thousands of search page results, you will have a very difficult time getting your pages and website onto the first few sets of pages.

Using Pay per click advertising will take you out of the bottom ranks and land your website on the front page. Google and other major search engines categorize Pay Per Click results as ’sponsored listings’. Your targeted market types in your specified keywords and your website will either land on the first page of the search list, on the right side column of the page or on the top of the organic results.

The position of every PPC ad is determined by the amount you bid on your words. For example, bidding a higher-than-average amount for a certain keyword may earn you the top or second placement on the sponsored search results, while paying less than the average price means you may not have priority placement. The final position depends on both the amount you pay and the number of other advertisers that are already filling up the spots available.

The Pay Per Click advertising method is an vital part of online marketing strategies but results will not happen overnight unless you get to find your specific target market. Research has to be done to find out what your target market is using as primary keywords, secondary keywords and theme keyword so that they can be utilized to bring prospects to your site while keeping in mind your budget for Pay per click expense.

To get the advantage over competing websites and bring you the many benefits that come with it, you can opt to use Google Adwords or any other Pay per click advertiser. This marketing tool can be used even if you only have a small budget, and to get the most out of your money, try combining different ads and keywords that are relevant to your site.

Marketing with Google Adwords is a powerful technique that most online-businesses can use to attract more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are many good training resources available online.

Creating Google Adwords campaigns that generate results are often difficult, particularly when operating in a niche that is extremely competitive, and when utilizing keywords that are also being used by your competitors.  The difference between your copy and theirs will come down to semantics that is, unique ways you present the information and attract attention from your target audience.This can be done by writing and testing a number of ads, fortunately, you no longer have to do most of the work!  Affiliate marketers already know the secrets and strategies for writing ads that actually convert customers and encourage hundreds, even thousands of clicks.

Perry Marshall, the author of The Definitive Guide to Google Adwords explains that customers and viewers of your ads will only convert into prospects or leads when they can truly resonate with the message delivered in the ad.  Using the same tone, language and conversational style as the customer can drive up your click through rate and bring hundreds, if not thousands of highly interested prospects back to your site.

Below are 5 important techniques to remember when you start writing ads for your Google Ad words campaign

1. Assume the undoable or impossible. Many are drawn to claims that are impossible although they are not likely to consider it, they become curious to the idea causing them to click on your ad. Present outrageous claims to pique their attention right away, and see the increase in clicks!

2. Share a secret. A lot of people wanted to get updated and informed about products or services for them to come up with intelligent choices. Revealing some secrets in your ad or adding a feature story is sure to keep these people highly-interested in your ad campaign. This strategy is especially valuable when you’re introducing a brand new product or service.

3. Use the power of ellipses. A good way to solicit more clicks is to add three dots (also known as ellipses) at the body copy of your AdWords ad. This allows the reader to think about relevant information once they click your ad, prompting them to do so in order to find out more. If your ad is one that presents an answer to a specific question or offers solution to a problem, the strategy using ellipses is what you need since it forms intrigue and eventually enhances viewers’ response rate on your ad.

4. Use all-caps in each of your leading words. In formulating an ad that creates strong impact to viewers, you need to capitalize your keywords, except placeholders like ‘in’, ‘the’, ‘and’. These ads are easy to read and naturally attract attention when they are sitting next to other, similar ads in your market. Best of all, this helps you come up with a more polished version of your ad that can encourage readers to believe it.

5. Use powerful take-action words in your headline. In the field of advertising, the strongest and perhaps the most influential word used is ‘free’ because it gives benefits to viewers. These set of words also create increased click-throughs and allows ‘hungry’ leads to almost instantly click on your ads: ‘Discover’, ‘Get’, or ‘Learn’.

As more companies set up websites and landing pages to promote products and service, online advertising has become more important than ever before. Pay per click advertising is just one of several types of online marketing strategies that can help generate more traffic, increase leads and close a sale. PPC campaigns are designed to attract a visitor’s attention while they are performing searches on the major search engines, and when clicked, lead the visitor to a sales page where they can purchase or learn more about a product.

When executed properly, PPC campaigns are an effective way to generate interest in or sell a product. PPC campaigns can be set up through Google Adwords and other advertising publishing platforms, and can be monitored and tweaked as the campaign runs for better performance. Still, one of the most important elements of PPC advertising is measuring the effectiveness of the campaign. Since all of these campaigns can be monitored for click-throughs and conversions, ad publishers can set up reports and metrics to determine exactly which types of ads are getting the most results.

Traffic metrics is the most basic way to measure the effectiveness of your ads. Monitoring your site’s traffic will not only tell you how many people have visited your site, where they are in the world, and can also sometimes reveal how they arrived at your site.

The data that directly affects your sales is your conversion rates. Simply put, your conversion rate corresponds to the number of ads that were clicked and the sales that resulted from them. Monitoring this data will reveal how much have to spend on advertising before making a sale. However, conversion rates aren’t only limited to sales of a product.

Joseph Thornton, author of the book, “The Online Advertising Playbook” explains that site registration, submitting contact information or requesting a download of a product or service are all forms of visitor interaction that could qualify as a ‘conversion’ when they are directly related to a PPC campaign.

Another effective way of evaluating your PPC campaigns is to track the conversion of your keywords. Tracking conversions down to the keyword level requires a greater effort on your part but this information will tell you exactly which keywords you need to drop and which keywords you need to optimize your site around.

Lastly, you need to determine the ad rankings within your industry. This help you decide which type of ad placement you will avail. Most ad networks offer two options on ad placement: a regular spot and a featured or special spot. Google Adwords offers something similar. They place the regular ads on the sidebar column and rotates them to give everyone a fair exposure. They also offer the more expensive “Featured Ads” placement.

Marketing with Google Adwords is a powerful technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords - and there are many quality training guides available online.

The pay per click industry has been continually evolving over the years. In fact, experts say that businesses can now exploit this medium for their branding initiatives. Branding is simply the process of creating the identity of a product, service, or company to ultimately attract new customers and keep old ones.

Any business can put up effective promotions for branding using any PPC network. Author Boris Mordkovich, of the book “Pay-Per-Click Search Engine Marketing Handbook” gives out some guidelines for managing a branding campaign using PPC marketing.

The author promotes constant monitoring and fine-tuning of PPC campaigns. Successful Google Adwords users know that even a minor modification in the wording of an ad can produce a huge difference in results. Here are some tips for running your Pay-per-click based branding campaign:

1. Set up your pay per click advertising model as a separate part of your ad campaign. While the ultimate goal involves branding and generating a direct response from customers, pay per click marketing is very different from conventional campaigns. Make sure you are separating it from other marketing initiatives so you can manage the metrics and get the most accurate information directly from statistics.

2. Don’t worry about the USP with pay per click marketing. Even though conventional marketing and branding strategies encourage business owners to reach their target market by promoting their unique selling proposition, this is not as effective in PPC marketing. PPC marketing requires understanding the keywords and keyphrases associated with the products and services you provide. Do the necessary research to find out what these words and phrases are so you can create highly compelling and effective ads with these in mind.

3. Adjust your strategy regularly. The great thing about this advertising method is that you can get accurate metrics about your campaign almost in real-time. Take advantage of this by optimizing your ads regularly for more clicks and better results.

4. Send your customers to the right page on your website. Whenever possible, set up a separate landing page that contains the product information you are trying to promote in your ad campaign. This ensures better customer satisfaction and will also make it easier for you to monitor results.

5. Be creative with headlines and ad copy. Don’t be afraid to hire a copywriter to write your ads; the impact of just a few lines of text can be significant when you are selling in a highly competitive market, so take the time to develop some quality ads and monitor your results regularly to make changes when necessary.

Marketing with Google Adwords is an effective technique that most websites can use to find more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are many quality training guides available online.

One of the most important parts of using Google Adwords is being able to track conversions accurately. After you’ve made your selection of keywords, created a compelling ad, and then implemented your Google Adwords campaign, the next step is to start tracking conversions and reviewing the results.

A common way to track conversions is to look at your landing page hits and your sales quantity for a given period. However, Google provides Adwords advertisers some tools to automate the process. Below are some guidelines for tracking your conversions with Google Adwords.

First, you’ll need to embed your conversion link using JavaScript. If you are using a shopping cart or other type of setup where the buyer receives a confirmation as part of their checkout process, your best bet is to use some JavaScript code that gets sent back to the Google Adwords tracker.

This tool does not show the number of visitors to your site; but it tracks click-throughs on your ads that resulted in a conversion. Once you place the simple code into your website, you can then access the data in the Reports Center of Google Adwords under ‘Campaign Summary’.

The only requirements for installing conversion tracking on your website is that you are running approved Adwords ads on the site, and that the code snippet is placed only on your conversion page. If you’re missing either of these elements, you will not be able to generate accurate data about your Adwords campaign.

You might want to check if the code works by completing a conversion. Just remember that you cannot click on your own ads, as this is a violation of your contract with Google. The conversion tracking reports would be available within 24 hours after a user has clicked your ad and gone through the whole process.

You can still track your conversions if you are using a payment checkout system, like PayPal. PayPal and most other systems offer a conversion confirmation webpage wherein you can insert your Adwords tracking code. You will have a record of all conversions or sales once a customer successfully completes the checkout process.

Authors Sarah Milstein, J.D. Biersdorfer and Mathew McDonald of the book “Google: The Missing Manual”, explain that it’s also important to determine your total cost-per-conversion over any given campaign period.

Your total cost-per-conversion shows you how much you are spending before generating a sale. This information is vital for determining if you’re campaign is a success or not, and for optimizing your campaign. You can get this information by dividing the number of conversions in a given period with your total campaign cost for the same period.

Marketing with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words - and there are many quality training resources available online.

Generating more clicks and better leads from your PPC campaign requires time and effort to test what works and what doesn’t. However, there are certain tactics you can use to speed up the process and get the most out of your Google Adwords campaign. The most widespread method for improving PPC campaigns is to run several variations of an ad and monitor the performance of each. Doing this will reveal which ads have higher click through rates and you then abandon low performing ads.

There are other strategies you can apply to optimize your PPC campaigns. Peter Kent, author of the book ‘Pay Per Click Search Engine Marketing for Dummies’, reveals some strategies for creating successful, highly targeted campaigns and improving your Google Adword’s quality score. Here are some of those strategies.

1. Apply negative match keywords. Using negative match keywords on your campaign can weed out inappropriate clicks and only allow quality leads to your site. Google Adwords does this for you automatically. You just need to indicate your negative keywords and the system will do all the work for you.

2. Change your CPCs for major keywords. Modifying the CPCs of your major keywords may boost your campaign’s overall performance. Just click on ‘Tools’ under the Campaign Management tab to modify your campaign. You have complete control of your ads here and this makes it easier to optimize your efforts.

3. Review rejected ads and resubmit them. Google Adwords reviews all ads and either accept them to run in their network or reject them. You can find all rejected ads under the Campaign Management section. These ads can be edited and resubmitted any time. Review your ads often and don’t hesitate to resubmit rejected ads after changing them a bit.

4. Implement ‘Dayparting’. ‘Dayparting’ is a technique wherein you define the time when your ads will run. This is mainly done to improve your click through rates since your running ads only when your target audience is at their most receptive state. For instance, you are marketing restaurant coupons, it would be better to run your ads a few hours before lunch or dinner when people are searching for a place to eat.

5. Listen to your target market. You need to study your target market first before you hook them in with a compelling ad. Who is your target market? What are their interests and passions? Check out other ads that they are responding to and see how they are written. Listen to your target market by visiting their blogs and forums.

We mostly use trial and error for optimizing our pay-per-click marketing efforts but there are strategies you can implement to speed up the process. Get started on these strategies to start your way on generating high quality leads.

Marketing with a Pay Per Click Program is a powerful technique that most websites can use to attract more sales. Creating quality Google Ads is one of the best skills to have when using Pay Per Click - and there are many quality training resources available online.

Click fraud poses a serious threat to PPC advertisers as well as to the credibility of PPC networks. As of 2008, researchers estimate $1.6 billion were lost to click fraud. It occurs when a competitor clicks on your ads to reduce your budget or when web robots or spiders to click on ads fraudulently.

Google and other PPC networks verify the existence of click frauds. They have not solved the problem as of the moment but are currently working to prevent it. As a PPC user, we can take some steps to protect our campaigns from click fraud while the networks are still finding ways to solve the problem entirely. Below are five measures you can implement in your Google Adwords campaigns:

1. Constantly monitor click-through rates. Google allows you to easily review your conversions and click-through rates. It is a good idea to print out a daily or weekly report and check for any strange activity. Check your actual web site traffic report as well and investigate IP addresses and websites that habitually access your site.

2. Set-up a daily budget. Limit your advertising costs on Adwords by setting up a budget. Your budget should be at a reasonable level allowing you to maintain it for several months. If you are a target of click fraud, your losses will only be limited to your specified budget.

3. Impose a daily click limit. Author Bruce C. Brown, of “The Complete Guide to Google Advertising” advises Adwords managers to impose a daily click limit on their ads. When the daily click limit has been reached, your ad is cut off from circulation. Like number two above, this also reduce the risk of click fraud while allowing you to monitor the number of clicks generated by your ad in a given period.

4. Use the geographic location feature. Limiting your ad to specific markets is one of the best ways to ensure that you’re not making yourself vulnerable to fraudulent activities. Why waste your Adwords budget on countries that you never do business in? Do some research to find out where your best target market is, and focus on showing ads only in those countries or regions.

5. Don’t sign up with PPC programs that offer something for free. There are several PPC companies that offer free products, services of downloadable tools as an incentive for you to sign up. Be cautious about these, especially if it involves downloading something to your computer that ‘monitors’ your keyword campaign. However, getting a Google Adwords ‘credit’ when you sign up with a hosting company or domain name registrar is safe; as long as you’re working directly with Google Adwords, you don’t have to worry about fraudulent activities that would affect your budget.

You need to report your experience directly to Google if you think you were a victim of click fraud. Google investigates click fraud cases with their own fraud protection team. Report your case as soon as possible to get your campaign back on course.

Advertising with Google Adwords is a powerful technique that most websites can use to attract more customers.Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are several good training resources available online.

One of the most important elements of an effective Google Adwords campaign is selecting the right combination of keywords and keyphrases. There could be millions of keywords associated with your niche and playing a guessing game for the ‘right’ keywords can be costly. Google offers its own keyword selector tool to make the process of choosing keywords easier, but there’s are a handful of other tools you can use to fine-tune your campaign.Adwords experts follow a three-step method for keyword and keyphrase building. The first step is to use the most common and obvious terms and run them on a keyword tool to find out each keyword’s search volume. The second step involves finding out relevant keywords and other appropriate terms being searched by your target markets. The last step focuses on optimizing a campaign by tweaking or removing keywords for better results.

The three-step method described above cannot be implemented without a reliable keyword tool. Howie Jacobson, author of ‘Adwords for Dummies’ gives out the four most reliable keyword tools that you can use for your campaigns: Google Keyword Selector Tool, Keyword Discovery, Word Tracker and a plain Thesaurus.

The most popular tool is Google’s Keyword Selector Tool. It is free and you can access it through your Adwords account. The tool allows you to run your keywords on its system and provide you with synonyms or other relevant keywords in your niche. This tool can also compare keywords based on a wide set of statistical data such as search conducted per month, average searches in a year, average cost per click and many others.

Keyword Discovery is a paid service that allows you to manage several lists of keywords, compare data, and produce reports with ease. This is a more robust keyword analysis tool than the free Google Keyword Selector Tool, and is most appropriate for experienced Adwords users and SEO experts. If you’re comfortable with paying for the service, Keyword Discovery can help you create comprehensive lists of keywords to help you target very specific groups in your market.

Word Tracker has a paid service and a free tool. The free keyword tool is quite useful for cross-referencing keyword data. It only provides very basic data such as the number of searches conducted within a month for a keyword or keyphrase. It is also important to note that the data this tool produces may have some discrepancy with Google’s Keyword Selector tool.

Using keyword tools can be an effective way to ‘mine’ for long-tail keywords and synonyms in your niche. You’ll have an opportunity to compare and analyze dozens, even hundreds of keywords easily and can export the data into an Excel spreadsheet or other document for easy retrieval.

Understanding what your target market is searching for will help you create compelling and high-impact Adwords ads which in turn can increase click-through rates. If you’re just starting out, take advantage of the free tools available and print out or organize the results to build your baseline keyword list.

Marketing with Google Adwords is a powerful technique that most websites can use to find more customers. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are many good training guides available online.

The title of top PPC network on the internet still belongs to Google Adwords, and they are expected to remain on top for years. What’s great about Adwords is that anyone can setup an account and run a campaign in a few hours. The only thing is, you are limited to just 35 text characters per line so you have to type in a specific manner to get favorable results. You just need to learn how to write ads specifically for Adwords in order to profit from it.

Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.

1. Headlines must contain your keyword. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google’s search box, according to Perry Marshall and Bryan Todd, authors of the book “The Ultimate Guide to Google AdWords”. Use this technique to grab the attention of your target audience instantly.

2. State a benefit in the second line. Internet users usually take action when they see a benefit after reading the attention-grabbing headline. It is important for you to differentiate between benefits and features. State what they will gain from you before stating your offer.

3. Feature and offer goes in the third line. After ‘giving them what they want’, its time to support your benefit by stating a feature or your special offer. This line should be simple and concise and make sure this line does not overwhelm your benefit.

4. Place your landing page URL in the last line. You can enter any URL you want on the last line and lead surfers to any page on the web. Many Adwords users make the mistake of assuming that they have to enter their website’s homepage URL. You can setup a different landing page for each ad you run to encourage more clicks and even track your performance.

5. Test results with a similarly written ad. If you want more clicks from each campaign, consider running two very similar ads with slightly different wording. You can still use the same keywords and keyphrases, but tweaking these slightly and measuring for performance can help you generate more clicks on each ad run.

Setting up your Google Adwords campaign for the first time can seem like a daunting task, but it doesn’t take long to understand all of the elements of Google Adwords and creating compelling and persuasive ads. Use these tips and strategies to start running high-impact ads that drive traffic to your website, enhance your brand and help you generate the sales you want.

Advertising with a Pay Per Click Program is a powerful technique that most online-businesses can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Pay Per Click Advertising - and there are several quality training guides available online.